Film Exhibition

Reviews are organised by Distributors, however they can't control what they say, bad reviews do not always lead to loss for the film, they are an important part of marketing the film but they don't cause a big impact for the film.

For example the film 'Pearl Harbour' directed by Michael Bay got a lot of bad reviews world wide but the film still made $451 million.

One of the bad reviews for 'Pearl Harbour':

"In addition to the above, there are some horrendously cheesy scenes, perhaps the worst of which involves a character dying on a cross-like structure. Similarly, the film blatantly rips off several other blockbusters, to the point where you can practically tick off the scenes (the boat tipping over from Titanic, the camaraderie and stunt-flying from Top Gun, the ricocheting bullet noises from Saving Private Ryan and so on).

Of the actors, Beckinsale comes off best: she looks stunning and somehow makes even her corniest dialogue seem forgivable. Affleck is less fortunate – he mostly appears to be acting with his chin. Hartnett’s character, by contrast, feels under-drawn, and as such, we never really care about the romance angle of the film – Evelyn could end up with either one of them and it never seems to matter which one."

UK CINEMA ATTENDANCE

This table shows the attendance to cinemas around the UK, at first it was very popular but with the years passing by the attendance lowered and they are various reasons why this happened.

1951 - TV was created

1970s - 1980s - Colour TV was invented

1991 - Home video and Multiplex cinemas were invented

Some of the factors that may have lead to this decline could've been the recession, poor facilities and the amount of screens.

During the 1950s the average of screens around the UK were 4 807 and the average of screens during the 21st century are 3 406. With these numbers you can see that there is a great difference between the 1950s and what we've got now.

Many of the cinemas around the UK were closed down because most of them were converted into Bingo Halls and Retail Outlets. I live in Tunbridge Wells and the cinema multiplex I go to is called 'Odeon' next to the cinema there are pubs, restaurant, bowling alleys and video games centres, because of these companies the cinema industry are getting less customers.

One of the mains reasons that the cinema audience is on decline at the moment is because of DVD and video rentals, it was argued a long time ago that video rentals would kill the cinema, however, cinemas in the UK went down  to 54 million in 1984 it now stands at around 150 million.

There are 4 types of cinemas:

• Art House
• City Centre
• Multiplex 
• Drive In